How can Nike reclaim and dominate sneaker customization?

Generation Z told us explicitly that they wanted more creative control and for the service to be just as premium as any of the other coveted drops that they wait in line for.

We focused on, rich product storytelling, high-profile collabs, and creating Nike’s first creator commerce program.

We partnered with relevant designers and brands to elevate the perception of Nike By You product.

We executed dynamic experiences and superior product marketing.

We helped local creatives sell their own custom sneakers

By launching the brand’s first ever community co-creation program which enabled micro-influencers to design, market, and sell their own custom Nike sneakers through our e-commerce platform and share in the profits.

8

Quarters of consecutive growth from 2018 through 2020

300

In revenue last fiscal year which is the biggest in it’s 20 year history

25

Daily traffic to our site