NIKE Inc. - BRAND MARKETING
Over ten years as a marketing leader driving brand-right creativity, insight-based strategy, and data-informed executions.
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As the Brand Director for Nike Sportswear I led the charge in completely repositioning the Nike Apparel business through a completely new approach to marketing apparel from Nike. We treated a causal hoodie with the care of a technical innovation, we focused on simple benefit messaging, and we leveraged the aspirational lifestyles of our superstar athletes.
As a Senior Brand Director, I led the team that revived a twenty-year old digital service for a new generation. We focused on rich product storytelling, high-profile collaborations, and piloted Nike’s first ever creator commerce program with micro-influencers — All while executing a rebrand from Nike iD to Nike By You.
